Wednesday Workshops Return, Offer Professional Development
Starting in September, the Chamber will offer another series of workshops aimed at supporting businesses and providing professional development.

Starting in September, the Chamber will offer another series of workshops aimed at supporting businesses and providing professional development. Participants can register for individual classes in the series. The workshops will be held on Wednesdays throughout September, October, and November from 11:30 until 1pm at the Chamber, and lunch is included.
The series will feature a variety of topics:
- How to interact with the traditional media to secure your own coverage
- How to ramp up your SEO and website content
- How to communicate with your team in a time of crisis
- Best practices for taking pictures
- Best practices for creating graphics
- Understanding AI and how it can be utilized in your business
The classes are $25 for members per class or $35 for prospective members per class.
Space is limited.
Contact Rebecca Collett if you're interested in taking any of these classes virtually.
Upcoming:
September 13: Artificial Intelligence
Fine Tuning AI for Your Exact Marketing Needs and Opportunities
This insightful workshop will delve into the intersection between artificial intelligence (AI) and marketing, exploring best practices to fine-tune AI for businesses' specific needs and untapped opportunities.
Leveraging real-world examples, the session will highlight the importance of striking a balance between technical prowess and human-centric empathy as the secret sauce for creating compelling and effective marketing campaigns in an increasingly AI-driven world.
About our speaker Zach Giglio:
Zach is a seasoned marketing and communications professional, leveraging a decade of experience with AI technology to scale organizations' marketing strategies and campaigns.
A frequent speaker at conferences, he provides insights into the convergence of AI and marketing and runs in-depth 'AI in Marketing' workshops. His consulting acumen aids diverse clients, from Fortune 500 companies to startups, in crafting communication strategies and enhancing capabilities.
Beyond work, Zach serves on two nonprofit boards and is a passionate traveler, wine enthusiast, and storyteller. He lives in Charleston, S.C., balancing an active professional life with his love for family and culture.